Pressed market position

Your company may face the imminent danger of loosing its leading market position when the turmoil after the financial crisis has blown over. And experience from earlier crises shows a large part of the leading companies will suffer this destiny. When sales and growth graphs flat out or fall, your company's market share foundation is shaken. It becomes impossible to increase sales to the necessary result. And the competitors are eager to do it better and cheaper.

Though the economy has started the economic restoration. And there is an expectation that progress will continue this year and the next. However, progress depends on a successful restoration and if the debt crisis can be managed. At the same time, it is doubtful if companies have adjusted their costs sufficiently. (Source: Nordisk Økonomi, April 2010, Danske Bank.)

Lower costs is the key

To survive the weakening and a lengthy economic restoration, management must automate business processes and reduce costs. And thereby maintain or strengthen its competitiveness. Then it is all about making smart investments. Investments in streamlining and reducing costs. And at the same time strengthening process and product quality.