Comply with format requirements
Your largest and most important customers require for you in future to receive their orders and send your invoices in a particular electronic format. The customer's demands are reasonable and you want to provide the best service in your co-operation. But you are not sure how and with what resources you are to fulfil the customer's requirements. In practice you need advice on how to get on.
The direct road to a solution
You want the direct road to a solution. And as it is not your core business, this just has to work. At the same time, you want your IT organisation to use resources on developing your business and implementing new business systems. You need others to handle the external communication.

Pressed market position